SOCIAL MEDIA
[1]
Pastificio La Torre is an artisanal pasta producer rooted in tradition, craftsmanship, and local identity. The project aimed to build a coherent and institutional communication capable of enhancing both the product and its story while distinguishing the brand in a competitive market.
Working within the agency,
I contributed as Content Creator alongside the Creative Director and Social Media Manager. My tasks included researching visual references, applying the chosen styles, filming and editing video content, and shaping a digital language that felt both authentic and contemporary.
To make the brand stand out, we developed instant and original content inspired by everyday habits and cultural memories—like the ritual of eating pasta while watching The Simpsons or the tradition of bringing a pasta package from the South when returning to work in the North.
[2]
Break Point is a historic sandwich shop and pizza by the slice restaurant in Foggia, recently revitalized under new management. The project involved a complete transformation, from the interior design to the digital communication, with the goal of modernizing the brand and connecting it with a younger audience.
Working within the agency, I contributed as Content Creator in collaboration with the Creative Director and the Social Media Manager. My role included researching visual references, shaping the TikTok strategy, applying the chosen styles across content, and managing video production from shooting to editing.
The communication evolved hand in hand with the renovation of the interiors, reflecting each stage of the restaurant’s transformation. Through a mix of instant and original content, Break Point’s social channels were able to build an engaged community, increase visibility, and generate tangible results for the client.
[3]
Tecla Dance Academy is a well-established dance school with a strong presence in its community, known for its passionate students and dedicated families.
The project focused on consolidating brand awareness both locally and beyond, with the goal of modernizing the Academy’s communication and making it resonate with a younger, digital-native audience.
Working within the agency,
I contributed as Content Creator in collaboration with the Creative Director and the Social Media Manager. My role included researching references, defining the social media style, directing videos, handling shooting and editing, and applying the selected content formats.
The communication strategy emphasized the Academy’s values and vibrant spirit, capturing both everyday moments and special
occasions.
[4]
Numero Civico is a growing real estate agency based in Foggia, operating in a market largely dominated by franchised real estate networks. The project aimed to build a distinctive and engaging digital identity that would set the agency apart from competitors, while reinforcing its professionalism and local presence.
Working within the agency, I contributed as Content Creator and Graphic Designer in collaboration with the Creative Director and the Social Media Manager. My role included researching visual references, defining the social media style, and producing a range of content formats such as reels, graphic posts, and motion graphics.
The communication strategy combined clarity and creativity, ensuring a modern and consistent online presence. By creating engaging and visually impactful content.
[5]
Pizzalab is a contemporary pizzeria located in the center of Foggia, known for its youthful and laid-back vibe. Positioned as the “cool alley pizzeria,” it combines high-quality pizza and fried specialties with an informal and approachable atmosphere that resonates strongly with a younger audience.
The project focused on translating this identity into a digital presence that feels as vibrant and authentic as the restaurant itself.
Working within the agency, I contributed as Content Creator and Graphic Designer in collaboration with the Creative Director and the Social Media Manager. My role included researching references, defining the social media visual style, and producing both graphic and video content.
The communication strategy drew inspiration from the restaurant’s interior design, carrying its visual language into the digital space.
[6]
Inchingolo is a leading dealership in Noicattaro for New Holland, Bosco, and Antonio Carraro tractors. It is a key reference point in the area, being one of the few providers of these ranges while also offering official spare parts and reliable after-sales service. The communication project aimed to strengthen the brand’s online presence, showcasing products, customer deliveries, and events while conveying trust and a strong local connection.
Working within the agency, I contributed as Content Creator, focusing on a graphic-centered communication style. My role included editing reels provided by the client, creating visual content for manufacturer offers, and covering customer deliveries and dealership events. The result was a clear and consistent online presence that highlighted Inchingolo’s reliability, expertise, and strong connection with its community.