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Context
ARTISANAL PASTA FACTORY
For Pastificio La Torre, I worked on creating a consistent visual language for social media communication, contributing to the development of a strong and recognizable institutional identity. My work began with the research of visual references to define an aesthetic aligned with the brand, which was then translated into graphic and video content designed to highlight both the product and its story.
Every visual element was crafted to convey quality, tradition, and craftsmanship, while maintaining a clean and professional aesthetic. Each piece of content was designed to communicate authority, reliability, and the balance between tradition and innovation — the brand’s most distinctive values.
To further differentiate the brand from other pasta makers, I developed instant and original content inspired by the audience’s daily gestures and shared memories. For example, posts connected pasta to familiar rituals such as having a plate of spaghetti while watching The Simpsons at lunchtime, or the September tradition of bringing a “pacco di pasta” from the South when returning to work in the North. These creative insights allowed the communication to feel authentic, relatable, and deeply tied to everyday Italian culture.
OBJECTIVE
The objective was to create a playful and memorable communication strategy for Pastificio La Torre, one that could not only deliver strong results in terms of visibility and engagement, but also foster an emotional connection with people, making them feel genuinely attached to the brand.
Posts
Stories & Reels
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