Context
Inchingolo – Tractor Dealership
Inchingolo is a leading tractor dealership in Noicattaro, representing New Holland, Bosco, and Antonio Carraro. The dealership is a key reference in the area, being one of the few providers of these tractor ranges while offering official spare parts and reliable after-sales service. The communication project aimed to strengthen the brand’s presence online, highlighting products, deliveries, and events, while emphasizing trust and local relevance.
OBJECTIVE
To create a clear, visually engaging communication strategy that makes Inchingolo instantly recognizable. The goal is to reinforce the dealership’s reputation as the go-to provider for tractors in the region, showcasing their unique offerings, customer support, and community initiatives.
Within the agency, I contributed as Content Creator, handling reference research, defining the social media visual style, editing videos provided by the client, and applying chosen graphic formats. Collaborating with the Social Media Manager and Creative Director, we designed a content strategy focused on graphics, emphasizing products, customer deliveries, events, and the dealership’s relationship with its clients.
The content produced is direct, visually impactful, and informative: from showcasing offers from the manufacturers, to highlighting customer deliveries, to covering events organized by the dealership. This approach communicates Inchingolo’s reliability, expertise, and strong local connection, translating the dealership’s professionalism into a modern, recognizable digital presence.
Posts
Stories & Reels
