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Context
LOCAL LATIN DANCE SCHOOL
Tecla Dance Academy is a well-established dance school with a strong community of students and families who genuinely connect with its content and values. The project aimed to consolidate brand awareness both locally and beyond, using highly visible and engaging content to showcase the Academy’s spirit.
OBJECTIVE
To create a sympathetic and memorable communication that not only strengthens the Academy’s reputation but also makes people emotionally attached to the brand, highlighting its values, its community, and the joy of dance.
Working within the agency, I contributed as Content Creator, focusing on reference research, definition of the social media style, video direction, filming, editing, and the application of chosen formats. Alongside the Creative Director and Social Media Manager, I helped shape a communication strategy that emphasizes the school’s values, emotional moments, and the vibrant energy of its students.
The resulting content was designed to be authentic and relatable: from daily vlogs of competition days—showing fun, tension, makeup, and behind-the-scenes moments, to lifestyle-inspired videos such as Get Ready With Me or creative outfit transitions. This approach not only celebrated the Academy’s community but also translated its good vibes and passion into a modern and engaging digital presence.
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