Pizzalab is a contemporary pizzeria in the heart of Foggia, known for its youthful and relaxed vibe. Positioned as the “cool alley pizzeria,” it serves high-quality pizzas and fried specialties while keeping an informal, approachable atmosphere that resonates with a younger audience. The communication project aimed to reflect this identity online, creating a digital presence as vibrant and inviting as the physical space.

 

As Content Creator and Graphic Designer, I worked on developing a visual and communicative style that embodied this spirit. In collaboration with the Social Media Manager and under the supervision of the Creative Director, I contributed through reference research, definition of the social style, and production of both video and graphic content. By aligning the visual language with the restaurant’s interiors, we created a cohesive brand image that communicates authenticity, good vibes, and the irresistible appeal of Pizzalab’s food.