Context
MAGNESIUM RECOVERY TABLETS
MAGN8 is born from the need for fast, effective, science-driven recovery for athletes and active individuals. In a landscape filled with generic supplements, the brand positions magnesium as a performance tool with a clean, powerful, and designed for movement. The identity combines scientific precision with a modern, athletic aesthetic.
OBJECTIVE
To develop a bold and functional brand identity that communicates the science behind recovery while remaining accessible and visually impactful. The goal is to elevate magnesium tablets into a performance-oriented product that athletes trust and recognize instantly.
MISSION
To support the body’s natural energy, balance, and recovery through high-quality magnesium formulations. MAGN8 aims to help athletes move stronger, recover smarter, and maintain momentum, every day.
VISION
To become the leading magnesium-based performance brand, bridging chemistry and athletic culture. MAGN8 envisions a future where recovery is as essential and celebrated as training, empowering people to push further without compromising their wellbeing.
Pictogramm
The pictogram is built directly from the electronic structure of magnesium, the element at the core of the product. Its orbits and dots echo the arrangement of electrons around the nucleus, turning a scientific principle into a clean and instantly recognizable visual symbol.
The circular form suggests continuous motion, flowing energy, and constant recharge, exactly what magnesium provides to the body.
The design is intentionally minimal: a precise, technical mark that still feels dynamic, communicating performance, balance, and reliability. It blends science, design, and movement, becoming the icon of the brand and its promise: supporting the body through every phase, from training to recovery.
Pictogramm
The pictogram is deeply rooted in the identity of the territory. Its form originates from the Saint Clemente's Cross, a historical and cultural symbol connected to the lake that faces the dune where the festival takes place.
Beyond its heritage, the cross also becomes a meeting point , a place where different elements converge: music, nature, and freedom. This layered meaning highlights the festival’s role as a hub where local culture and contemporary sounds intersect.
At the same time, the vertical extension of the shape recalls the knob of a mixer, directly linking the symbol to the world of electronic music and performance.
With its geometric balance and conceptual depth, the pictogram is both memorable and versatile, able to adapt across diverse applications while maintaining its strong communicative power.
Applications
