Context
OUTDOOR ELECTRO MUSIC FEST
Duna Music Fest is an open-air electronic music festival held in Marina di Lesina, on the Gargano coast. Surrounded by dunes, sea, and nature, the festival was imagined as an experience where sound, territory, and community come together in harmony. Beyond music, the goal is to promote local talents and showcase local products, inviting people from outside the region to discover and connect with the richness of Gargano’s culture.
OBJECTIVE
The objective is to build a strong and recognizable identity for the festival that communicates its essence: electronic music, vibrant energy, and strong local roots.
MISSION
To establish Duna Music Fest as a cultural beacon on the Gargano, where international electronic sounds meet local creativity and tradition. A festival that grows year after year, becoming a platform that not only entertains but also supports the territory and its people, inspiring visitors to return and explore more.
VISION
To deliver more than a music event: to create a shared experience of freedom, creativity, and belonging.
Through music, design, and atmosphere, Duna Music Fest celebrates the local culture, talents, and products, while connecting people from different backgrounds and spreading good vibes in a unique natural setting.
Pictogramm
The pictogram is deeply rooted in the identity of the territory. Its form originates from the Saint Clemente's Cross, a historical and cultural symbol connected to the lake that faces the dune where the festival takes place.
Beyond its heritage, the cross also becomes a meeting point, a place where different elements converge: music, nature, and freedom. This layered meaning highlights the festival’s role as a hub where local culture and contemporary sounds intersect.
At the same time, the vertical extension of the shape recalls the knob of a mixer, directly linking the symbol to the world of electronic music and performance.
Pictogramm
The pictogram is deeply rooted in the identity of the territory. Its form originates from the Saint Clemente's Cross, a historical and cultural symbol connected to the lake that faces the dune where the festival takes place.
Beyond its heritage, the cross also becomes a meeting point , a place where different elements converge: music, nature, and freedom. This layered meaning highlights the festival’s role as a hub where local culture and contemporary sounds intersect.
At the same time, the vertical extension of the shape recalls the knob of a mixer, directly linking the symbol to the world of electronic music and performance.
With its geometric balance and conceptual depth, the pictogram is both memorable and versatile, able to adapt across diverse applications while maintaining its strong communicative power.
Applications
