Break Point is a historic sandwich shop and pizza by the slice restaurant in Foggia, recently undergoing a complete transformation under new management. The interiors, originally dated and reminiscent of the 1980s, no longer reflected the energy or ambitions of the brand. To support the new identity and communication strategy, a restyling of the space was needed—one that could align with the brand’s evolution and resonate with today’s audience.

 

As Multimedia Designer, I worked alongside my Creative Director on defining the interior colors and materials, designing custom elements such as framed artworks and ingredient labels, and creating visual materials for screens, including menus and rotating imagery.