Context
LOCAL LEGAL PRACTICE
Angela Premuti is a lawyer with over 20 years of experience, for whom we developed a new brand. The goal was to convey her authority and success—without the need for a single word. With this new identity, strong, distinctive, elegant, authoritative, and trustworthy, we position her within the local legal landscape.
OBJECTIVE
To create a visual identity that positions Angela Premuti as a recognizable and influential figure in the local legal field. Through elegant design and refined colors, the aim is to attract clients who value a distinctive, authoritative, and solution-oriented approach—enhancing the perceived value of her legal services.
MISSION
To provide an image that reflects authority, reliability, and elegance, while embodying Angela Premuti’s professionalism and success. The brand identity is designed to communicate the core values of transparency, empathy, and competence without words ensuring that every interaction inspires trust and respect.
VISION
To become the point of reference for those seeking legal guidance that combines expertise with sensitivity. The brand represents a modern approach to legal practice, highlighting the role of women as leaders in the legal sector and placing the human relationship with the client at the center—without compromising on a strong and distinctive style.
The color palette chosen for Angela Premuti’s rebranding stands out for its refined elegance and its ability to balance authority with femininity. Each shade was carefully selected to convey values such as trust, professionalism, and a strong attention to detail.
Together, these tones create a visual identity that communicates a perfect balance between strength and grace, clearly standing out within the local legal landscape and conveying an image of timeless elegance.
Color Palette
Sketching 🖌️
Pictogramm
The pictogram of the logo represents the visual core of the brand identity. It is an elegant and well-balanced composition of the initials “A” and “P”, connected through the stems of both letters. This connection creates a harmonious shape that conveys unity, stability, and continuity.
The merging of the letters is not only aesthetic but also symbolic: it represents the integration of tradition and modernity—values that define Angela Premuti’s professional journey. The choice of a serif typeface enhances the brand’s authority and femininity, while refined details add a touch of luxury and sophistication.
The geometric simplicity of the pictogram makes it versatile and memorable—suitable for a wide range of applications, from stationery to digital media—while always maintaining its communicative strength and recognizability.
Applications👩🏻⚖️
